▸ The leapbuzz blog
Written by the senior practitioners who run the work. 28 pieces.
Featured ·
OpenAI dropped the minimum spend and shipped conversion tracking and CPC bidding. Financial services and health are excluded, self-serve is US-only, and Singapore is not live yet. What that means for buyers across our five markets.
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AI Performance Marketing · · 7 min
Smart+ consolidates three campaign levers into one AI system. How Smart+ Web, App, and Lead Gen work, when to use them, and how to structure a clean test.
Paid Social · · 7 min
Reddit IPO'd in March 2024 and its ad platform has matured fast. How Pro Trends surfaces community intent before you spend, and why Conversation Ads reach buyers inside the thread.
Search Advertising · · 7 min
The only search platform that lets you layer LinkedIn profile data onto search intent. How LinkedIn Profile Targeting, Copilot, and the Microsoft Audience Network work together.
AI Visibility · · 12 min
AI Mode became the default search surface with Gemini 3.5 Flash. Universal Cart launched for agentic checkout. The 2024 playbook covers two thirds of the work that matters now.
Strategy · · 12 min
Channel agents, protocol agents, operator agents: three layers a CMO must treat differently, and why independent measurement matters more now.
Data · · 12 min
When you can mark Freshpaint as essential in Osano, OneTrust, or Cookiebot, when you cannot, and how to configure each CMP without breaking consent.
Paid Search · · 12 min
Which platforms genuinely build AI bid optimisation in for upsell and cross-sell, and how to wire conversion values so the algorithm bids on incremental upsell revenue.
Strategy · · 12 min
The questions that separate a measurement-led partner from a media reseller, plus the attribution platforms that fit a neobank or payments app.
Data · · 12 min
How organisations turn fan data from ticketing, app, social and merch into ticket sales, merchandising and sponsorship revenue.
AI Visibility · · 12 min
How ChatGPT, Gemini, Perplexity and Google AI Mode evaluate dealer groups on mid-funnel prompts, why dealers vanish at the shortlist stage, and how to audit it.
Insurance · · 12 min
How compliance shapes insurance video ads across life, health, motor, and travel in five markets: platform verification, disclosure timing, prohibited claims, and per-market versioning.
Strategy · · 12 min
How universities use student profiles, outcome stories, and day-in-the-life content as a reusable story system across the enrolment journey, measured from inquiry to enrolment.
Strategy · · 12 min
Lead-to-sale and appointment ranges by source, the speed-to-lead effect, and exclusive-territory advertising for Australian dealerships.
AI Visibility · · 12 min
Why AI engines cite EV ranking pages on best-EV queries, the ranking-page anatomy that earns citations, and how OEMs, dealers and marketplaces win comparison answers.
Paid Social · · 12 min
Why cost per lead misleads auto-insurance advertisers on Meta, what published Facebook insurance CPL benchmarks actually say, and how to derive cost per bound policy.
Analytics · · 12 min
Four working calculators (incremental ROAS, CAC payback, LTV to CAC, lead-to-close) plus the honest maths platforms hide: attribution inflation and the gross-margin trap.
Analytics · · 12 min
What to measure across activation, adoption, expansion, and churn, event taxonomy discipline, build vs buy, consent, and budget tiers.
Brand · · 12 min
What social listening, brand health, and citizen-engagement intelligence look like inside a government: channels, ticket workflows, the procurement gate, and how to measure impact.
Analytics · · 9 min
An APAC operator's playbook for measurement that survives PDPA, GDPR, CCPA, PIPEDA and CASL in the same campaign.
Paid Social · · 8 min
The server-side pipeline that survives the form-fill plateau, ad blockers, and the 90-day offline conversion window.
AI Visibility · · 10 min
Stripe and OpenAI open-sourced ACP under Apache 2.0. Operator integration guide: five endpoints, 14 days, why the window is narrower than SEO.
AI Marketing · · 8 min
Autonomous bid optimisation, anomaly detection, and the manual overrides that decide what the AI is allowed to touch.
Data · · 11 min
Conversions API, server-side GTM, identity graphs, and the lead-quality feedback loop that survives Consent Mode v2.
Analytics · · 7 min
Event models, custom dimensions, exploration reports, and the BigQuery integration that turns raw events into pipeline answers.
AI Visibility · · 12 min
Schema architecture, llms.txt, robots.txt bot tiering, and the citation-share metric that replaces SERP ranking.
Strategy · · 9 min
What earns its budget line in a modern marketing org: measurement, CDP, identity, creative production, and the AI layer that ties them together.
Paid Social · · 10 min
Where Advantage+ Shopping earns its keep, where it concedes to manual, and the Conversions API discipline that makes either work.