Data · · 12 min
Is Freshpaint strictly necessary? CMP classification, settled
When you can mark Freshpaint as essential in Osano, OneTrust, or Cookiebot, when you cannot, and how to configure each CMP without breaking consent.
▸ The leapbuzz blog
Operator notes on AI marketing, performance media, and the AI citation layer.
Written by the senior practitioners who run the work. 23 pieces.
Featured ·
Google I/O 2026: what changed for marketing teams, and what to do in the next 90 days
AI Mode became the default search surface with Gemini 3.5 Flash. Universal Cart launched for agentic checkout. Personal Intelligence expanded to 200 countries. The 2024 playbook covers two thirds of the work that matters now. Here is the rest.
Read the piece
Paid Search · · 12 min
AI-powered CPC bidding for post-purchase upsell campaigns
Which platforms genuinely build AI bid optimisation in for upsell and cross-sell, and how to wire conversion values so the algorithm bids on incremental upsell revenue.
Strategy · · 12 min
Choosing a growth marketing partner for a fintech app: the CAC and LTV questions
The questions that separate a measurement-led partner from a media reseller, plus the attribution platforms that fit a neobank or payments app.
Data · · 12 min
Fan insights as a revenue system for sports and entertainment
How organisations turn fan data from ticketing, app, social and merch into ticket sales, merchandising and sponsorship revenue.
AI Visibility · · 12 min
AI search and mid-funnel automotive: how dealer groups get shortlisted
How ChatGPT, Gemini, Perplexity and Google AI Mode evaluate dealer groups on mid-funnel prompts, why dealers vanish at the shortlist stage, and how to audit it.
Insurance · · 12 min
Compliant video advertising for insurance brands
How compliance shapes insurance video ads across life, health, motor, and travel in five markets: platform verification, disclosure timing, prohibited claims, and per-market versioning.
Strategy · · 12 min
Storytelling for student recruitment: a story system, not one-off videos
How universities use student profiles, outcome stories, and day-in-the-life content as a reusable story system across the enrolment journey, measured from inquiry to enrolment.
Strategy · · 12 min
Car dealership lead conversion benchmarks, with an Australia focus
Lead-to-sale and appointment ranges by source, the speed-to-lead effect, and exclusive-territory advertising for Australian dealerships.
AI Visibility · · 12 min
EV ranking pages and the automotive GEO playbook
Why AI engines cite EV ranking pages on best-EV queries, the ranking-page anatomy that earns citations, and how OEMs, dealers and marketplaces win comparison answers.
Paid Social · · 12 min
Cost per bound policy: the auto-insurance metric Meta CPL benchmarks miss
Why cost per lead misleads auto-insurance advertisers on Meta, what published Facebook insurance CPL benchmarks actually say, and how to derive cost per bound policy.
Analytics · · 12 min
Marketing ROI calculators: the maths your ad platform hides
Four working calculators (incremental ROAS, CAC payback, LTV to CAC, lead-to-close) plus the honest maths platforms hide: attribution inflation and the gross-margin trap.
Analytics · · 12 min
How to pick a user-behavior analytics stack for B2B SaaS
What to measure across activation, adoption, expansion, and churn, event taxonomy discipline, build vs buy, consent, and budget tiers.
Brand · · 12 min
Citizen-engagement intelligence inside a government
What social listening, brand health, and citizen-engagement intelligence look like inside a government: channels, ticket workflows, the procurement gate, and how to measure impact.
Analytics · · 9 min
Bayesian MMM for the cookieless cross-border buyer
An APAC operator's playbook for measurement that survives PDPA, GDPR, CCPA, PIPEDA and CASL in the same campaign.
Paid Social · · 8 min
LinkedIn Conversions API for B2B SaaS
The server-side pipeline that survives the form-fill plateau, ad blockers, and the 90-day offline conversion window.
AI Visibility · · 10 min
The Agentic Commerce Protocol: what changes when ChatGPT checks out for your buyer
Stripe and OpenAI open-sourced ACP under Apache 2.0. Operator integration guide: five endpoints, 14 days, why the window is narrower than SEO.
AI Marketing · · 8 min
How AI agents are running campaigns while you sleep
Autonomous bid optimisation, anomaly detection, and the manual overrides that decide what the AI is allowed to touch.
Data · · 11 min
First-party data strategy when third-party cookies are gone
Conversions API, server-side GTM, identity graphs, and the lead-quality feedback loop that survives Consent Mode v2.
Analytics · · 7 min
GA4 actionable insights for a board-grade reporting cadence
Event models, custom dimensions, exploration reports, and the BigQuery integration that turns raw events into pipeline answers.
AI Visibility · · 12 min
Generative Engine Optimisation, end to end
Schema architecture, llms.txt, robots.txt bot tiering, and the citation-share metric that replaces SERP ranking.
Strategy · · 9 min
The 2026 marketing technology stack, line by line
What earns its budget line in a modern marketing org: measurement, CDP, identity, creative production, and the AI layer that ties them together.
Paid Social · · 10 min
Meta Ads mastery in the Advantage+ era
Where Advantage+ Shopping earns its keep, where it concedes to manual, and the Conversions API discipline that makes either work.