GA4, Looker Studio, Marketing Mix Modelling, Conversion Lift Studies, Brand Lift Studies. Built so the marketing team and the board read the same numbers and agree on the next bet.
Discipline
Server-side measurement
board-grade attribution
Stack
GA4 + BigQuery + Marketing Mix Modelling (MMM) + Conversion Lift
cross-channel causal read
Operators
50+ combined years
Founder + MD + Ops + Search/Social
Outcome
Decisions, not dashboards
CFO-recognisable numbers
Analytics + Insights by leapbuzz, an AI-native marketing and business consultancy based in Singapore. Built for marketing, product, business, and sales leaders who want senior specialists inside the account from the first conversation. Five anchor markets: Singapore, Malaysia, Australia, the United States, and Canada. Covers GA4 architecture, Marketing Mix Modelling (Meridian, Robyn, custom Bayesian), Conversion Lift Studies on Meta and TikTok, geo-experiments on Google, Brand Lift Studies on YouTube, Looker Studio dashboards, cohort and retention analysis, and forecasting with sensitivity analysis.
▸ Capabilities
Six surfaces, one management approach. Senior judgement decides where the next dollar goes; AI does the math.
Property setup, event taxonomy, conversion event mapping, attribution model selection (Data-Driven default, last-click only when needed), audience definition, BigQuery export for SQL-grade analysis.
Meridian (Google's open-source MMM toolkit), Robyn (Meta's open-source), or custom Bayesian models depending on data depth. Quarterly refresh. Cross-channel + cross-screen calibration.
Conversion Lift Studies on Meta and TikTok. Geo-experiments on Google. Brand Lift Studies on YouTube (Tier A/B/C budget thresholds). Causal evidence that the marketing spend is incremental rather than cannibalising organic.
Customer-acquisition-cost cohort views (CAC by acquisition month, revenue realised by month, NRR by year). The format CFOs recognise. Pairs with payback analysis.
Single-source-of-truth dashboards refreshed daily. Cross-platform pulls (Google, Meta, TikTok, LinkedIn, Microsoft, programmatic). Board-ready views + drill-down operator views.
12-month rolling forecast with sensitivity analysis (what happens if we cut spend 20 percent / double Search budget / launch in a new market). Quarterly board view + monthly leadership view.
▸ Workflow
The same management approach that runs across every channel we touch. Read, wire, spark, measure.
01
Audit the programme end to end. Account health, signal integrity, attribution coverage, creative inventory, regulated-sector compliance assessment for SG FI clients. Two to three weeks. Findings document yours regardless of next steps.
02
Tagging, identity, server-side measurement, brand-safety stack, compliance pipeline. Built before launch, not patched after.
03
Launch into the structures the audit prescribed. Weekly creative and performance review with the senior practitioner who built the brief, not an account manager.
04
Monthly review against the bet we named in step one. Marketing mix modelling and incrementality testing where volume supports it.
▸ Industries
Insurance is the anchor sector with deepest operating history. The other 11 have been served across the team's combined 50+ years.
20-minute call, no deck, no templates, just honest thinking about your actual challenge.
▸ FAQ
Every engagement is scoped to the data, industry, and market. We don't publish standard rates because no two engagements are the same. Talk to us about your specific challenge and we'll come back with a scoped proposal.
Each channel serves a different stage of the buyer journey. The audit reads your funnel position, buyer cohort, vertical compliance frame, and current allocation, then prescribes the channel mix that earns the next dollar.
No single channel is always the right answer; the right architecture depends on where your conversion bottleneck actually is.
Monthly: cost per outcome, conversion-rate by stage, pipeline contribution to revenue closed, payback period on customer-acquisition cost.
Quarterly: incrementality testing where volume supports it, marketing-mix-modelling refresh, competitive share-of-voice analysis.
We do not report on vanity metrics without context. The report tells you whether the spend moved the metric you care about.
Payback is gross-margin divided by fully-loaded customer-acquisition cost, expressed in months. Fully-loaded includes media + platform fees + tooling + sales-team allocated cost + creative production.
For B2C: under 90 days payback on first-purchase margin is excellent.
For B2B with multi-year contracts: under 12 months payback on first-year revenue is excellent.
Quarterly cohort analysis is the format your CFO will recognise.
Three layers.
1. Business outcomes. Cost per qualified opportunity, pipeline contribution, payback period, return on ad spend net of platform fees.
2. Attribution caveats stated up front. Platform-reported numbers typically overstate by 30-50 percent versus incremental lift. Cite the most recent incrementality study.
3. The bets. What we tested, what worked, what we are killing, what we are scaling. Naming what you got wrong wins board confidence as much as the wins.
Six things 90 days before launch.
Most launches skip 3 of these 6 and pay for it for two quarters.
Three patterns:
We do not bid against incumbent agencies in pitches or steal accounts mid-contract.
Three signals:
Our leadership team brings over 50 combined years: Siddharth Surana (Founder/CEO, 18+ yrs), Sundeep Surana (MD, 16+ yrs), Ratnakar Nemani (Ops Director, 11+ yrs, Google Ads Certified), Nitesh Sanghvi (Search and Social Director, 12+ yrs, Google Ads & Google Analytics certified).
We work with Travel Guard Singapore and have anonymised proof: 6x digital sales growth for a regional banking institution across six APAC markets over seven quarters.
▸ What this looks like
A 74% click increase on the programmatic channel at 40% lower cost per click
Server-side measurement and Conversions API recovery on a multi-bank financial data platform launch.
20-minute call, no deck, no templates, just honest thinking about your actual challenge.
