1
Readiness audit
Written score covering category eligibility, market availability, first-party data infrastructure, and GEO baseline. 2 to 3 weeks. Yours regardless of next steps.
The platform ships aggregate-only data. The advertisers who win the first 12 months are the ones with first-party measurement wired before the impression runs. We wire it. Then we run the account.
Live client
Travel Guard Singapore
named-account performance marketing
Operators
50+ combined years
Founder ex-Havas + ex-Media360
AI-search tenure
Building GEO since Q1 2025
100+ pages structured for AI citation
Q4 2026 capacity
3 readiness-audit slots
book by 15 September 2026
ChatGPT Ads partner leapbuzz, an AI-native marketing and business consultancy. We run ChatGPT Ads readiness audits + GEO for excluded sectors + first-party measurement infrastructure for marketing, product, business, and sales leaders. Nine markets live as of 20 August 2026 (US, Canada, Australia, New Zealand, United Kingdom, Mexico, Brazil, Japan, South Korea) plus 31 European countries added 25 August 2026. Singapore and Malaysia not yet live. Restricted categories: financial services, health, legal. Excluded: adult, tobacco, gambling, political.
▸ The problem
The four holding companies OpenAI publicly named as its agency partners (Dentsu, Omnicom, Publicis, WPP) spent 15 years optimising Google and Meta accounts. Those platforms hand advertisers rich individual-level data. ChatGPT does not. The muscle memory that wins on Meta loses here.
▸ What Google + Meta give advertisers
▸ What ChatGPT actually gives you
If your agency's default playbook is "wait for the platform to prove it worked," they will report a null 90 days in and you will not know whether the channel failed or the measurement did.
▸ How we run it
Four steps, in order. Never the other way around. Weeks 1 to 3 sit on the measurement layer. Weeks 4 to 12 sit on the account. Nothing goes live before the measurement layer says the account can be read.
OpenAI Pixel + Conversions API. Dual-tagged.
Client-side pixel for browser-side signal. Server-side Conversions API for backend truth. Dual-tagged with event-identifier deduplication so ChatGPT sees both when it grades a click. Non-negotiable prerequisite before spend.
Incrementality holdout. Pre-registered.
A geo or audience holdout ring-fenced before spend goes live. When the report lands, the delta is the causal read. Not a modelled attribution number. It is the number your marketing team presents to the board. Not a platform-graded homework score.
MMM integration on your existing model.
ChatGPT Ads becomes a new channel in the marketing mix model you already run for Google, Meta, TikTok. If you don't run MMM, we build a lightweight Bayesian version scoped to the test window.
Account build + weekly cadence.
Sponsored Answers campaign structure. Category-safe creative that passes OpenAI's Ad Policies v1.4 (10 Aug 2026). CPC + CPM bidding, conversion optimization, geo-targeting, custom audiences (all live since 18 Aug 2026). Weekly review call. Written note. Monthly readout.
▸ Capabilities
Six workstreams. Priced as a single line on your budget. No extras, no per-hour billing, no scope creep. Your marketing team gets the whole stack for one number.
1
Written score covering category eligibility, market availability, first-party data infrastructure, and GEO baseline. 2 to 3 weeks. Yours regardless of next steps.
2
Sponsored Answer copy that passes OpenAI Ad Policies v1.4. Briefs for image, video, and conversational formats as they launch. Written for the conversational context, not the feed.
3
OpenAI Pixel + Conversions API dual-tagged with event-identifier deduplication. Attribution windows calibrated to the buyer's real payback period on your product.
4
Geo or audience holdout ring-fenced pre-launch. ChatGPT Ads folded into your existing marketing mix model as a distinct budget line the board can see move.
5
Financial services, health, and Singapore or Malaysia buyers get an organic path: Generative Engine Optimisation to earn ChatGPT citation the way pre-2000 SEO earned Google rank.
6
ChatGPT + Perplexity + Gemini + Google AI Overviews + Microsoft Copilot measured on the same scorecard. The report your marketing team can present to the board and defend.
▸ Industries
Twelve sectors on the leapbuzz book. Financial services, health, and Singapore-Malaysia buyers use the GEO-first track (organic AI-citation) while ChatGPT Ads opens for their category.
▸ What OpenAI has published
We do not have a portfolio of ChatGPT Ads case studies. The channel is months old. What is publicly attributable to OpenAI is what advertisers can plan against, so here it is: real names, real language, real primary sources.
▸ Named advertisers
Newegg. Best Buy. Lowe's. VistaPrint.
Advertisers OpenAI has publicly named on ads.openai.com as running campaigns on ChatGPT Ads. We list them because OpenAI does. We are not their agency, and this is not our client roster.
▸ Newegg case study (OpenAI-published)
3x ROAS over 28 days. 7x ROAS during the two-week Fantastech Sale.
Quoted from Alec Shao, Performance Marketing Manager at Newegg, in OpenAI's published customer story (17 August 2026).
This is Newegg's reported result on their own campaigns, not a leapbuzz promise. Published performance benchmarks are early-market signal, not entitlement.
▸ Fidji Simo's five ads principles
Published by Fidji Simo, CEO of Applications at OpenAI, on 16 January 2026. Every subsequent ChatGPT Ads product decision has landed inside this frame.
▸ Ad Policies v1.4 (10 Aug 2026)
Allowed: household and consumer goods, local services, travel and entertainment, digital products and education.
Restricted (approved advertisers only, US-mostly): financial services, health services, legal services.
Disallowed: adult content, alcohol / tobacco, counterfeit, gambling, graphic content, housing / job individual listings, political content, recreational drugs, wellness claims outside established medical frameworks.
leapbuzz is not on OpenAI's published lists of agency partners (Dentsu, Omnicom, Publicis, WPP) or technology partners (Adobe, Criteo, Kargo, Pacvue, StackAdapt). We do not carry an OpenAI partner badge. Any brand we work with on ChatGPT Ads runs the platform through their own account.
▸ Market + category eligibility
Honest picture as of 20 August 2026. If you are in a live market with an eligible category, the audit takes you to campaign go-live in 8 to 12 weeks. If not, the audit tells you where GEO can put you in the answer stream now.
9
Markets live today
+31
EU countries added 25 Aug
1
Self-serve market (US)
4
Restricted categories
United States (ads.openai.com; test 9 Feb 2026, Ads Manager 5 May 2026)
Canada, Australia, New Zealand, United Kingdom, Mexico, Brazil, Japan, South Korea (8 markets, per OpenAI 11 Aug 2026)
31 European countries (Germany, France, Spain, Italy, Netherlands, Sweden, Norway, Denmark, Austria + 22 others). Self-serve for EU later in 2026.
Singapore, Malaysia, and the rest of APAC outside AU / NZ / JP / KR. No published rollout timeline.
In an excluded category or market?
Financial services, health, and legal are restricted (US-mostly, verification required). Singapore and Malaysia have no rollout timeline. Regulated advertisers still need to satisfy MAS Notice FAA-N03 and the disclosure norms of the EU AI Act Article 50 regardless of channel. In both cases the leverage is organic: Generative Engine Optimisation to earn citation in ChatGPT's organic answers now, so you are present before the paid slot opens.
See our AI visibility service →Source: OpenAI, "Testing ads in ChatGPT" (updated 11 Aug 2026); "ChatGPT Ads expands across Europe" (18 Aug 2026).
▸ Questions
The eight questions buyers ask before they book. Author: Siddharth Surana, Founder. Reviewed 21 August 2026 against OpenAI Help Center + OpenAI blog updates through 18 August 2026.
Depends on your market and your category. Self-serve at ads.openai.com is US-only. Canada, Australia, New Zealand, United Kingdom, Mexico, Brazil, Japan, and South Korea are live via OpenAI's managed/agency route. Thirty-one European countries added 25 August 2026. Singapore, Malaysia, and the rest of APAC are not yet live. Restricted categories (financial services, health, legal) require approved-advertiser verification and are US-mostly. Book the readiness audit; the first ten minutes tell you which market path applies.
Two commercial shapes. Readiness audit is a fixed-scope 2 to 3 week engagement; you get a written readiness score + a 90-day activation plan. The engagement sits as a single budget line on your marketing plan, not as five separate line items. Post-audit, the ongoing account runs on a monthly management arrangement scaled to media budget. Where the next marketing dollar goes is the question the audit is designed to answer. Neither figure lives on this page; we quote against the specific brief because the mix of measurement build + creative build + account management differs by starting position. The audit reveals which mix your account needs.
A senior practitioner from the leadership team on every account. Strategic direction from Siddharth Surana (Founder, 18+ years, former Regional Chief Digital Officer at Havas, former Chief Operating Officer at Media360), Sundeep Surana (Managing Director), Ratnakar Nemani (Operations Director), or Nitesh Sanghvi (Search + Social Director). Team based in Singapore and India. One team, two time zones, no white-labelling, no junior-managed accounts.
Yes. Handover runs a 1 to 2 week diagnostic on account state (campaign structure, Sponsored Answers inventory, Pixel + Conversions API health, attribution window calibration). Formal handover of ads.openai.com access, optional parallel-run period, full operational responsibility on the agreed date. We do this without disrupting live spend.
Generative Engine Optimisation. The goal is to be the source ChatGPT cites (unpaid, unmarked) when a user asks a question in your category. Structured content, authoritative sourcing, AI-native publishing formats, Speakable schema. For financial services and insurance where MAS FAA-N03 and equivalent frameworks govern what you can publish, GEO content passes compliance review before publication. GEO compounds; the organic presence you build now matters when and if paid access opens for your category.
Q4 2026 audit capacity is three slots, closing 15 September 2026. Audit begins within a week of intake; audit deliverable in 2 to 3 weeks. If the audit clears you to activate, account go-live is another 6 to 10 weeks after that (depending on measurement-layer starting state). Total path from booking the audit to first live impression: 8 to 13 weeks. The measurement layer is complete before launch day so the first spend can be read.
Read-only analytics access (GA4 or your MMM stack), your current media plan (redacted if needed), a 45-minute conversation with the marketing lead + the analytics lead. If we're taking over an existing account we also need read-only access to ads.openai.com. No commitments beyond the audit itself; findings are yours to use with any partner.
Direct answer: the four named agency partners (Dentsu, Omnicom, Publicis, WPP) are excellent at Google + Meta and are building their ChatGPT Ads muscle in real time. leapbuzz is a specialist consultancy, not a holding company. That means one team on your account, senior specialists inside the work from day one, and a measurement-first default rather than a media-first default. If you value the badge, they are the right choice. If you value the practice, we are.
45 minutes. Written readiness score covering your account state, measurement layer, category eligibility, and 90-day activation plan. Yours regardless of next steps.