Editorial policy, in the open.

1. What we publish

leapbuzz publishes consultancy content for marketing, product, business, and sales leaders in regulated sectors. Output ranges across:

• Performance marketing diagnostics and operating-model writing
• AI visibility, Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) citation analysis
• Channel-specific deep dives (Google, Meta, LinkedIn, TikTok, Programmatic, SEO, Microsoft)
• Sector-specific guidance for finance, insurance, fintech, government, telecom, travel, and adjacent regulated industries
• Founder commentary on AI adoption inside marketing teams

Everything we publish must clear the standards on this page before going live.

2. Source discipline

Every numeric claim ships with the primary publisher name and date in the same sentence. We do not publish a statistic without a source the reader can verify.

2.1 Approved primary sources

• Regulators: .gov, .gov.sg, .gov.au, .gc.ca, EU member-state regulators (MAS, ASIC, OAIC, FTC, OSFI, Quebec CAI, Competition Bureau, IMDA, PDPC, others)
• Platform vendors: Google (support.google.com, blog.google, developers.google.com, thinkwithgoogle.com, web.dev), Meta business properties, LinkedIn official documentation, Microsoft Advertising official documentation
• Academic publishers: arXiv, ACM, peer-reviewed journals
• Named research firms: McKinsey, Forrester, Gartner, IDC, Bain, eMarketer, Statista
• Industry bodies: IMDA, IAB chapters, MRC, recognised.org bodies

2.2 What we do not cite

• Competitor agency content or sponsored agency listicles
• Secondary blog aggregators or directory rankings
• Anonymous "industry reports suggest" without a named source
• AI-generated summary pages without a primary source upstream

3. The honest-claims rule

4. Author attribution

Every page carries a named author byline with a LinkedIn link and a visible re-verification date.

• Primary author: Siddharth Surana, Founder (LinkedIn). 18+ years operating experience, ex-Regional CDO at Havas, ex-COO at Media360, Programmatic Pioneer APAC 2011.
• Contributing authors: Sundeep Surana (Managing Director), Ratnakar Nemani (Operations Director, Google Ads Certified), Nitesh Sanghvi (Search and Social Director, Google Ads & Google Analytics certified).
• Schema binding: JSON-LD Person, Article.author, and FAQPage.acceptedAnswer.author all reference the same canonical @id. No ghost authors.

5. Voice and anti-slop discipline

All published copy passes the R-0018 nine-tier anti-slop taxonomy before ship. Em-dashes: hard zero across every surface. Tier 1 vocabulary (the words that show up at 100-to-1 LLM-to-human frequency) does not appear in our copy. The full taxonomy is enforced by automated check on every build.

5.1 Voice register

"Informed operator": professional, opinionated, dry, measured. Peer-to-peer with senior buyers. No explainer-condescension. First-person plural for company voice; first-person singular for founder bylines.

5.2 Burstiness target

Sentence-length standard deviation at or above 8 across any 10-sentence window. Paragraph-length standard deviation at or above 4 sentences. ~15% of sentences non-complete (fragments, asides, questions) to avoid the LLM-monotone cadence.

5.3 Lived-experience signal

Every longform piece anchors with at least one specific anecdote per ~600 words: named place, named date, named person, named tool, named price, sensory detail. Generic claims are weak signals; specifics are un-fakeable.

6. Compliance posture

Financial-services content aligns with the regulator framework for each anchor market:

Compliance disclaimers carry the date they were re-verified. We do not give legal advice; clients retain responsibility for sector-specific compliance through their own counsel.

7. The 90-day re-verification cycle

Every page is re-read every 90 days. dateModified in JSON-LD reflects the most recent re-verification, not the original publish date. Stale content (over 90 days since re-verification) is flagged and either renewed or unpublished. There is no archive of stale content quietly accumulating links.

8. Editorial independence

Affiliate arrangements, partnership disclosures, and commercial sponsorships do not influence editorial. Where a piece names a tool we earn referral fees on, we say so at the point of use. Vendor relationships do not exempt vendors from named criticism when the evidence supports it.

9. Corrections and reader flags

If a published claim looks wrong, file a correction request via the Corrections policy. Every applied correction is logged in public on that page with date, page URL, original claim, corrected claim, and source. We do not silently scrub mistakes after they have been pointed out.

Editorial questions (tone, stance, coverage direction) go to [email protected]. Factual flags go to [email protected].