Google Search, Microsoft Search Network, YouTube Search, TikTok Search, and Reddit Search. Built for buyers ready to convert and budgets that need to compound.
Discipline
High-intent demand capture
bid + audience + creative
Surfaces
Google Ads + Microsoft Advertising
cross-network coverage
Operators
18+ yrs senior practitioner
pre- and post-AI engagement design
Window
AI Max migration Sep 2026
audit your readiness now
Search Advertising by leapbuzz, an AI-native marketing and business consultancy based in Singapore. Built for marketing, product, business, and sales leaders who want senior specialists inside the account from the first conversation. Five anchor markets: Singapore, Malaysia, Australia, the United States, and Canada. Covers Google Search Ads (including AI Max for Search force-migrating September 2026), Microsoft Search Network (Bing, Yahoo, DuckDuckGo, Ecosia with May 2026 Performance Max transparency), YouTube Search, TikTok Search Ads, and Reddit Search Ads (US-first, broader rollout in flight).
▸ Capabilities
Six surfaces, one management approach. Senior judgement decides where the next dollar goes; AI does the math.
Standard Search, Performance Max, AI Max for Search (force-migrating September 2026). Responsive Search Ads, sitelinks, callouts, lead form asset. Negative-keyword discipline + auction-insight tracking.
Bing + Yahoo + DuckDuckGo + Ecosia. Performance Max with May 2026 transparency. LinkedIn-profile targeting layer where the in-account UI exposes it.
In-feed video discovery on YouTube Home, Watch Next, Search results. Cost-per-click bidding. Different intent signal than In-Stream because the click is consensual.
Keyword-bid against TikTok internal search results pages. In-feed-style ad units placed above and within search results. Intent quality higher than typical In-Feed placements.
In beta through 2025. US-first, broader rollout in flight. Lets you keyword-bid against Reddit's internal search results. Per-market availability verified in-account before planning.
sGTM, Conversions API, Enhanced Conversions, Offline Conversions Import. The signal-quality layer that determines whether your Search bids find real customers or wasted clicks.
▸ Workflow
The same management approach that runs across every channel we touch. Read, wire, spark, measure.
01
Audit the programme end to end. Account health, signal integrity, attribution coverage, creative inventory, regulated-sector compliance assessment for SG FI clients. Two to three weeks. Findings document yours regardless of next steps.
02
Tagging, identity, server-side measurement, brand-safety stack, compliance pipeline. Built before launch, not patched after.
03
Launch into the structures the audit prescribed. Weekly creative and performance review with the senior practitioner who built the brief, not an account manager.
04
Monthly review against the bet we named in step one. Marketing mix modelling and incrementality testing where volume supports it.
▸ Industries
Insurance is the anchor sector with deepest operating history. The other 11 have been served across the team's combined 50+ years.
20-minute call, no deck, no templates, just honest thinking about your actual challenge.
▸ FAQ
Every engagement is scoped to the data, industry, and market. We don't publish standard rates because no two engagements are the same. Talk to us about your specific challenge and we'll come back with a scoped proposal.
Each channel serves a different stage of the buyer journey. The audit reads your funnel position, buyer cohort, vertical compliance frame, and current allocation, then prescribes the channel mix that earns the next dollar.
No single channel is always the right answer; the right architecture depends on where your conversion bottleneck actually is.
Monthly: cost per outcome, conversion-rate by stage, pipeline contribution to revenue closed, payback period on customer-acquisition cost.
Quarterly: incrementality testing where volume supports it, marketing-mix-modelling refresh, competitive share-of-voice analysis.
We do not report on vanity metrics without context. The report tells you whether the spend moved the metric you care about.
Payback is gross-margin divided by fully-loaded customer-acquisition cost, expressed in months. Fully-loaded includes media + platform fees + tooling + sales-team allocated cost + creative production.
For B2C: under 90 days payback on first-purchase margin is excellent.
For B2B with multi-year contracts: under 12 months payback on first-year revenue is excellent.
Quarterly cohort analysis is the format your CFO will recognise.
Three layers.
1. Business outcomes. Cost per qualified opportunity, pipeline contribution, payback period, return on ad spend net of platform fees.
2. Attribution caveats stated up front. Platform-reported numbers typically overstate by 30-50 percent versus incremental lift. Cite the most recent incrementality study.
3. The bets. What we tested, what worked, what we are killing, what we are scaling. Naming what you got wrong wins board confidence as much as the wins.
Six things 90 days before launch.
Most launches skip 3 of these 6 and pay for it for two quarters.
Three patterns:
We do not bid against incumbent agencies in pitches or steal accounts mid-contract.
Three signals:
Our leadership team brings over 50 combined years: Siddharth Surana (Founder/CEO, 18+ yrs), Sundeep Surana (MD, 16+ yrs), Ratnakar Nemani (Ops Director, 11+ yrs, Google Ads Certified), Nitesh Sanghvi (Search and Social Director, 12+ yrs, Google Ads & Google Analytics certified).
We work with Travel Guard Singapore and have anonymised proof: 6x digital sales growth for a regional banking institution across six APAC markets over seven quarters.
▸ What this looks like
1.7 times the industry benchmark click-through rate at launch
Heritage investment fund launch in Singapore. Programmatic plus search against qualified-investor targeting.
20-minute call, no deck, no templates, just honest thinking about your actual challenge.
