AI Operating Model design, AI Adoption Roadmap, Embedded AI Capability, and Business Automation. For organisations that have heard the pitch and now need the architecture.
Discipline
AI operating model + sequencing
diagnostic-led roadmap
Output
Findings + 90-day plan
yours regardless of next steps
Operators
50+ combined years
Founder + MD + Ops + Search/Social
Engagement
Audit / Project / Embedded
scoped to the data, industry, market
AI Strategy by leapbuzz, an AI-native marketing and business consultancy based in Singapore. Built for marketing, product, business, and sales leaders who want senior specialists inside the account from the first conversation. Five anchor markets: Singapore, Malaysia, Australia, the United States, and Canada. Covers AI Operating Model design, AI Adoption Roadmap (12-18 month sequencing), Embedded AI Capability transfer, Business Automation across ops/finance/marketing/sales/CS, Marketing Decision Architecture, and AI Content Production with council-of-LLMs research and anti-AI-slop discipline.
▸ Capabilities
Six surfaces, one management approach. Senior judgement decides where the next dollar goes; AI does the math.
The decision architecture that lets an org compound from AI rather than burn time on it. Marketing-mix decisions, content production, customer support, ops automation, finance ops. Quarterly cadence. Survives leadership turnover.
12-18 month sequencing plan: what ships first, what depends on what, where the org-design blockers are, where the change-management lift sits. Built with the executive team, not handed down.
Hands-on capability transfer. We leave behind a team that doesn't need us. Includes hiring profiles, vendor selection, tool stack, governance, audit trail.
Workflow + AI-driven process automation. Identify the human-time sinks; replace them with AI-augmented workflows that ship and measure. Spans ops, finance ops, marketing ops, sales ops, customer support, content production.
What gets measured, what gets shipped, what gets killed, with the data plumbing to back it. Marketing-mix decisions through the AI lens.
Content production stack with AI augmentation: editorial-grade prompts, council-of-LLMs research, anti-AI-slop discipline (R-0018 9-tier taxonomy), human-narrative voice. For organisations producing 50+ pieces of content per quarter.
▸ Workflow
The same management approach that runs across every channel we touch. Read, wire, spark, measure.
01
Audit the programme end to end. Account health, signal integrity, attribution coverage, creative inventory, regulated-sector compliance assessment for SG FI clients. Two to three weeks. Findings document yours regardless of next steps.
02
Tagging, identity, server-side measurement, brand-safety stack, compliance pipeline. Built before launch, not patched after.
03
Launch into the structures the audit prescribed. Weekly creative and performance review with the senior practitioner who built the brief, not an account manager.
04
Monthly review against the bet we named in step one. Marketing mix modelling and incrementality testing where volume supports it.
▸ Industries
Insurance is the anchor sector with deepest operating history. The other 11 have been served across the team's combined 50+ years.
20-minute call, no deck, no templates, just honest thinking about your actual challenge.
▸ FAQ
Every engagement is scoped to the data, industry, and market. We don't publish standard rates because no two engagements are the same. Talk to us about your specific challenge and we'll come back with a scoped proposal.
Each channel serves a different stage of the buyer journey. The audit reads your funnel position, buyer cohort, vertical compliance frame, and current allocation, then prescribes the channel mix that earns the next dollar.
No single channel is always the right answer; the right architecture depends on where your conversion bottleneck actually is.
Monthly: cost per outcome, conversion-rate by stage, pipeline contribution to revenue closed, payback period on customer-acquisition cost.
Quarterly: incrementality testing where volume supports it, marketing-mix-modelling refresh, competitive share-of-voice analysis.
We do not report on vanity metrics without context. The report tells you whether the spend moved the metric you care about.
Payback is gross-margin divided by fully-loaded customer-acquisition cost, expressed in months. Fully-loaded includes media + platform fees + tooling + sales-team allocated cost + creative production.
For B2C: under 90 days payback on first-purchase margin is excellent.
For B2B with multi-year contracts: under 12 months payback on first-year revenue is excellent.
Quarterly cohort analysis is the format your CFO will recognise.
Three layers.
1. Business outcomes. Cost per qualified opportunity, pipeline contribution, payback period, return on ad spend net of platform fees.
2. Attribution caveats stated up front. Platform-reported numbers typically overstate by 30-50 percent versus incremental lift. Cite the most recent incrementality study.
3. The bets. What we tested, what worked, what we are killing, what we are scaling. Naming what you got wrong wins board confidence as much as the wins.
Six things 90 days before launch.
Most launches skip 3 of these 6 and pay for it for two quarters.
Three patterns:
We do not bid against incumbent agencies in pitches or steal accounts mid-contract.
Three signals:
Our leadership team brings over 50 combined years: Siddharth Surana (Founder/CEO, 18+ yrs), Sundeep Surana (MD, 16+ yrs), Ratnakar Nemani (Ops Director, 11+ yrs, Google Ads Certified), Nitesh Sanghvi (Search and Social Director, 12+ yrs, Google Ads & Google Analytics certified).
We work with Travel Guard Singapore and have anonymised proof: 6x digital sales growth for a regional banking institution across six APAC markets over seven quarters.
▸ What this looks like
Six times the digital sales channel volume across six APAC markets
How a unified marketing operating architecture replaced fragmented agency rosters across six countries.
20-minute call, no deck, no templates, just honest thinking about your actual challenge.
