Content marketing agency and influencer marketing for accounts where editorial discipline compounds into pipeline.

Every engagement is scoped to the data, industry, and market. We don't publish standard rates because no two engagements are the same. Talk to us about your specific challenge and we'll come back with a scoped proposal.

Each channel serves a different stage of the buyer journey. The audit reads your funnel position, buyer cohort, vertical compliance frame, and current allocation, then prescribes the channel mix that earns the next dollar.

No single channel is always the right answer; the right architecture depends on where your conversion bottleneck actually is.

Monthly: cost per outcome, conversion-rate by stage, pipeline contribution to revenue closed, payback period on customer-acquisition cost.

Quarterly: incrementality testing where volume supports it, marketing-mix-modelling refresh, competitive share-of-voice analysis.

We do not report on vanity metrics without context. The report tells you whether the spend moved the metric you care about.

Payback is gross-margin divided by fully-loaded customer-acquisition cost, expressed in months. Fully-loaded includes media + platform fees + tooling + sales-team allocated cost + creative production.

For B2C: under 90 days payback on first-purchase margin is excellent.

For B2B with multi-year contracts: under 12 months payback on first-year revenue is excellent.

Quarterly cohort analysis is the format your CFO will recognise.

Three layers.

1. Business outcomes. Cost per qualified opportunity, pipeline contribution, payback period, return on ad spend net of platform fees.

2. Attribution caveats stated up front. Platform-reported numbers typically overstate by 30-50 percent versus incremental lift. Cite the most recent incrementality study.

3. The bets. What we tested, what worked, what we are killing, what we are scaling. Naming what you got wrong wins board confidence as much as the wins.

Six things 90 days before launch.

1. Conversion tracking dual-tagged across browser and server.
2. Creative review of every asset for brand safety, claim accuracy, and platform policy alignment.
3. Aggregated Event Measurement and SKAdNetwork events ranked correctly.
4. Catalog feed quality where commerce applies.
5. Lead-quality feedback loop from Customer Relationship Management (CRM) back to platforms.
6. Cross-platform attribution model with the chosen north-star metric.

Most launches skip 3 of these 6 and pay for it for two quarters.

Three patterns:

• Audit-only: we read the programme end to end, write findings, your team or incumbent executes.
• Embedded strategist: we provide senior strategic and technical direction while your team or agency runs day-to-day.
• Takeover: we assume full management with a structured handover.

We do not bid against incumbent agencies in pitches or steal accounts mid-contract.

Three signals:

• Creator-led performance depth across Spark Ads, Thought Leader Ads, Promoted User Posts, Custom Sponsorships, and Branded Content
• Technical depth on the 2026 measurement stack (Conversions API, server-side Google Tag Manager, Enhanced Conversions for Leads, Consent Mode v2)
• Senior practitioner involvement on the account, not an account-manager funnel

Our leadership team brings over 50 combined years: Siddharth Surana (Founder/CEO, 18+ yrs), Sundeep Surana (MD, 16+ yrs), Ratnakar Nemani (Ops Director, 11+ yrs, Google Ads Certified), Nitesh Sanghvi (Search and Social Director, 12+ yrs, Google Ads & Google Analytics certified).

We work with Travel Guard Singapore and have anonymised proof: 6x digital sales growth for a regional banking institution across six APAC markets over seven quarters.