Siddharth Surana
Founder and CEO · 18+ years
Former Regional Chief Digital Officer at Havas Singapore. Former Chief Operating Officer at Media360. Recognised as one of the early programmatic practitioners in APAC.
▸ About leapbuzz
Senior practitioners, not generic agency.
AI-native marketing and business consultancy. Founded 2023 in Singapore. Operationally, a team of senior practitioners who have run paid media, measurement, and digital sales for regulated-sector accounts since 2008.
leapbuzz at a glance
2023
Founded in Singapore
50+
Combined years across the leadership team
18+
Years of founder operating experience, since 2008
12
Operating sectors across team history
▸ What we are not
Not an agency. Not a tools vendor. A consultancy with senior practitioner hands on the work.
We do not staff junior account managers on senior accounts. We do not white-label work out to a downstream agency network. Every engagement carries senior practitioner judgement on top of platform-AI execution.
Marketing buyers in 2026 expect senior judgement at the wheel, not on a Slack channel three layers removed. Performance marketing, AI strategy, and AI visibility optimisation are the three engagements clients start with most often.
▸ How we engage
Diagnostic first, then the work.
Every engagement starts with a 2 to 3 week senior practitioner audit on the live work. The findings document is yours regardless of next steps. From the audit we propose project work, managed engagement, or embedded strategic partnership.
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01
Read
Audit the programme end to end. Account health, signal integrity, attribution coverage, creative inventory, regulated-sector compliance posture.
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02
Wire
Tagging, identity, server-side measurement, brand-safety stack, compliance pipeline. Built before launch, not patched after.
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03
Spark
Launch into the structures the audit prescribed. Weekly creative and performance review with the senior practitioner who built the brief.
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04
Measure
Monthly review against the bet named in step one. Marketing mix modelling and incrementality testing where volume supports it.
▸ The team
Senior leadership, 50+ combined years.
Across performance marketing, programmatic, measurement, and AI optimisation. The same four people who build the brief run the account.
Sundeep Surana
Managing Director · 16+ years
Paid media, account leadership, regulated-sector compliance.
Ratnakar Nemani
Operations Director · 11+ years
Google Ads Certified. Owns measurement architecture and operational delivery across the portfolio.
Nitesh Sanghvi
Search and Social Director · 11+ years
Meta Ads specialist. Runs cross-platform paid social and search programmes.
▸ What we believe
The time of the generic agency is ending.
AI handles the bidding math. Senior practitioners decide what bets to place, what signals to feed, what compliance gates to honour, and when to override the algorithm. The platform AI is a tool, not a strategist. We bring the strategist.
We publish only verified outcomes. We name only founder-confirmed live clients. We refuse fabricated metrics and invented anonymised wins. Honest claims are the only kind that earn long-term trust.