Siddharth Surana, Founder and CEO of Leapbuzz.

1. Who Siddharth Surana is

Siddharth Surana is the founder and chief executive of Leapbuzz, an AI-native marketing and business consultancy founded in Singapore in 2023. The legal entity is leapbuzz · a brand of Origin Pi Pte. Ltd. (UEN 202300798D). He has worked in digital advertising since 2008. Before Leapbuzz he was Regional Chief Digital Officer at Havas Singapore and Chief Operating Officer at Media360, and in 2011 he was recognised as a Programmatic Pioneer APAC.

He leads the engagements described on this site: performance marketing, AI marketing strategy and AI visibility optimisation, with the senior practitioners named on the about page. Leapbuzz manages digital and performance marketing for Travel Guard Singapore, the only client named on this site.

2. What he writes about

The posts under his byline cover six areas, each tied to work Leapbuzz does for clients in Singapore, Malaysia, Australia, the United States and Canada:

• Performance marketing with AI
• Search advertising and Google Ads policy
• Programmatic and connected TV buying
• Marketing measurement: server-side tagging, Consent Mode v2, marketing mix modelling
• AI visibility: generative engine optimisation and answer engine optimisation
• Regulated-sector marketing: insurance, banking and fintech under MAS, ASIC, CFPB and BNM rules

3. How claims are verified

Every dated, numeric, named-company or legal claim in a Leapbuzz post is checked against the primary publisher before publication: the regulator, the platform's own documentation, the court filing or the research publisher. Trade press is used for discovery only. Posts carry a visible "Updated" date, and corrections are logged in public on the corrections page. The full standard is on the editorial policy page.

Leapbuzz names only founder-confirmed clients and publishes no invented case studies or anonymised wins. Where a post gives a worked example with made-up numbers, it is labelled as illustrative.

4. Selected posts

Eight posts readers open most often, each with the verification standard above applied:

• TikTok Shop countries 2026: 20 live markets (October list)The 20 countries where TikTok Shop is live in October 2026, with launch dates, how sellers register, UK to EU selling from 19 Oct, and Australia status.
• Australian dealer benchmarks 2026: finance, trade-in, leadsAustralian dealer benchmarks 2026: finance penetration 31% new and 27% used (AADA), trade-in rates, lead-to-sale by source, plus a finance gap calculator.
• Does Gemini have ads? Where Google's AI ads actually run in 2026No, the Gemini app has no ads as of August 2026. Google's AI ad money runs in Search: live in AI Overviews across 12 markets, in testing in AI Mode formats.
• Google Meridian MMM: the operator's implementation guideHow to implement Google Meridian, Google's open-source Bayesian MMM: what the model is, the exact data it needs, a step-by-step build workflow, diagnostics, calibration, and when it is the wrong tool.
• Meta Robyn MMM: the operator's implementation guideHow Meta Robyn works: ridge regression plus evolutionary search, the data it needs (two years weekly, 10:1), the R workflow, and a Robyn vs Meridian chooser.
• Google's verification gate is real. Financial advertisers now have 30 days to clear it or lose their campaigns.Google is expanding mandatory financial advertiser verification across Europe from June 2026. Learn what documentation you need, the 30-day gating window, and how five-market advertisers in fintech, insurance, and banking should plan launch timelines.
• CTV PMP vs programmatic guaranteed: SSPs, DSPs and feesCTV PMP or programmatic guaranteed? Which SSPs and DSPs run each, SSP take rates and minimums, and how agencies add open-auction video and display reach.
• AI-generated ad disclosure: the Aug 2 rules, explainedOn 2 August 2026 the EU AI Act Article 50 and California's SB 942 both went live. What AI-generated ad disclosure and watermarking now mean for advertisers.

All posts are listed on the blog index.

5. Contact and profiles

For press and speaking requests, or to question a claim in a post, use the contact page; new-business enquiries get a reply within one business day, editorial questions within two weeks. Public profiles: LinkedIn and X. Company profile: Leapbuzz on LinkedIn.