The process of improving the online visibility of a website or webpage in search engines is called search engine optimization(SEO).
These are SEO results, Usually, a page consists of 10 organic results.
Important on-page factors for 2020
Unique and Relevant Content
Search engines and users always like unique and relevant information, If your website has better content search engines will get your pages ranked on top.
Website architecture plays a huge role in making your website SEO effective, A good site architecture and internal linking make your users and search engines to find your content and pages easy.
Website speed is a directing ranking factor of google, users and searches engine always prefer fast loading websites.
As most of the users are using mobile, You should optimize your website for mobiles as well. Google makes the mobile-first index default, That means your mobile version of the website will be used for its indexing and ranking.
Secure website, indexation of important pages, sitemap.xml, using structure data, removing duplicate content, resolving broken links, resolving duplicate pages and using proper redirections are the rest of the important factors of 2020 on-page SEO.
Important Off-Page Techniques for 2020
You need to find out the same niche blogs and analyze their content on how they are writing, what kind of content they have on their websites/blogs, Reach out them through email/linked in/ twitter and convince them to get published your content on their blogs.
- Do not do it for only backlinks, always try to provide good and quality content.
- You will get either no-follow or do-follow links.
Editorial links mean if you have written a whitepaper or well-researched blog on your website, some of the content writers may feel your content as a reference and they directly mention you as a reference or give a backlink to your article.
- To get this kind of link, all you need to do is publishing a well-researched article on your blog.
Find out your competitors and analyze their link building strategy. Use the Ahrefs tool link intersect option and find out the domains where your competitors are getting backlinks and what kind of anchor texts they are using.
Question and Answers
Find out relevant blogs, forums, and question & answer websites and answer the questions which are related to your services/business.
- Always give simple and relevant answers
- Try to give your blogs links for more information(if you have already written a blog related to the same topic)
These are the important SEO factors you should consider in 2020. Unique and relevant content, proper on-page, ensuring no technical errors and off-page will give you better ranks.