Visibility is the key. If you have a business, it needs to be visible on all of the social sites. And when it comes to LinkedIn, your company’s presence there is a must. Why? Because that is where people who earn money reside. You will have a greater chance of reaching those people who have the buying power. LinkedIn can also be great if your business is B2B oriented. Executive and decision-makers of other companies use LinkedIn. This article will give you the necessary heads up on how to use LinkedIn for business marketing.
LinkedIn For Business Best Practices
LinkedIn is all about professionalism. Your LinkedIn business page needs to be attractive and professional-looking right from the start. The first impression is the last impression. Here are the LinkedIn marketing strategies for business that you can start with.
Fill Your LinkedIn Business Profile
Make sure that your LinkedIn business page is complete. Upload the logo of your company. And don’t forget to add a cover photo. Please fill the about section with a short description of the company history and what it does. Grammatical mistakes are a strict no-no. So double-check what you write. Just below the profile, you have the overview section. Write in one line what your business is all about. You can even publish your company phone number and email address there. Don’t forget to add a ‘visit website’ button.
Fill Your LinkedIn Business Profile
Make sure that your LinkedIn business page is complete. Upload the logo of your company. And don’t forget to add a cover photo. Please fill the about section with a short description of the company history and what it does. Grammatical mistakes are a strict no-no. So double-check what you write. Just below the profile, you have the overview section. Write in one line what your business is all about. You can even publish your company phone number and email address there. Don’t forget to add a ‘visit website’ button.
Post Informative Posts
Of course, your LinkedIn business page should promote your business and products. But along with these posts, your page must also talk about social issues, get people inspired and entertain them. Have a look at the business page of General Motors and you will see what we are trying to say. This is an important LinkedIn marketing strategy for business. Marketing doesn’t only mean ‘me, me, me.’
Leverage Affiliated Pages
Your business has many aspects. Then why should your business have just one LinkedIn profile? You can create many affiliated pages under the umbrella of your main page. For example, Samsung Electronics has many affiliated pages like Samsung Semiconductors, Samsung Healthcare etc.
Use Images And Hashtags & Research About Trending Topics
Your business needs to outrank posts of others in order to reach more people. LinkedIn lets you find topics that are trending in the current week. Use them to know what hashtags to include in your posts. LinkedIn says that posts with images have a two times higher comment rate. So you know what to do!
Target Your Posts
You can fix what kinds of people you want your posts to be seen by. You can select a specific region, language speakers, seniority level, company size among many other metrics. Generally, this kind of granularity is offered by paid ads elsewhere. But LinkedIn offers it for free.
Invitations
Just like you can invite your Facebook friends to like your Facebook page, you can invite your 1st-degree connections to follow your LinkedIn page. This will give your page a much-needed headstart.
Human Touch
A lot of companies upload photos of their office space, products and statistics. But you have to add a human touch to your page. Upload the photos of your employees working and having fun. Upload the photos of workshops and seminars that you and your employees attend. Welcome the newcomers. Congratulate the employees who complete a year in your company.
A Few More Tips On How To Use Linkedin For Business Marketing
- Upload videos. Live videos can do magic.
- Add the Follow button for your LinkedIn page on your website.
- Leverage the hashtag feed to reach more audiences.
- Be consistent. Post every single day.
- Don’t get defensive when somebody criticizes your company. Instead, have a dialogue with the concerned person.
LinkedIn is a great way to promote your business. One great thing about LinkedIn is that people there maintain decorum. So your business page will not be heckled by abusers. With LinkedIn, your business can grow without giving you a headache.
