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Creative & Content Marketing

Banner Ads – How Efficiently Can We Use Them?

The first clickable ad launched by AT&T in the year 1994 was laughed upon however the stats show that it had 44% click-through rate which was a leaderboard ad placed on top of the webpage, it was then the webmasters have repositioned content on the webpage which later paved the way to different banner sizes and positions.

Platforms

Adoption of Programmatic Advertising to A 5G Future

There is a lot of excitement about 5G technology around the world. Users of this network are set to expect incredible speeds. The progression to 5G is set to bolster speed and user experience.

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